This
story was adapted from "Ghana's Rabbit Project." (Anonymous
author)
Africa Report. January-February 1979.
(Photos
provided by S.D. Lukefahr).
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"Get the Rabbit Habit!"
"Make the Bunny Money!" From the capital city of Accra
to northern areas bordering on the Sahel, the catchy jingles sing
out from Ghana's radios and television sets. "Grow Rabbits,
Grow Children." "Rear Them, Control Them, Use Them"
- along the roadways and in public squares, and advice is blazoned
across colorfully illustrated billboards and posters. The publicity
is part of a nationwide multimedia communications campaign backing
Ghana's National Rabbit Project, which promotes backyard rabbit
breeding as a self-help means of increasing meat supplies at low
cost and with a minimum of extra effort.
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The rabbit project is part of Ghana's
nationwide drive to achieve food self-sufficiency to which the government
has been committed for several years. Though the country now produces
all of its own rice and nearly enough corn to meet requirements of its
more than nine and a half million people, there is still a chronic shortage
of meat. When animal products do find their way to market, they are priced
far beyond the means of the majority of the population.
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The rabbit has several characteristics
which make it ideal as a source of meat in developing countries. Most
significant is the very rapid pace at which it multiplies. The gestation
period is only 31 days, and a healthy female is able to produce three
or four litters averaging six to eight offspring every year. Starting
with a buck and a doe (each costing $8.00 in Ghana), a backyard breeder
can obtain a quantity of meat over the course of a year equal to the
weight of an entire cow! One rabbit is just the right size to feed
an average family, and the supply of meat is continuous. |
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Rabbit food is readily available
in Ghana. The animals will eat almost anything, including table scraps,
leftovers from sugar cane harvests, various kinds of grass, and other
local flora such as groundnut and sweet potato vines. Dried cassava provides
good bulk for their diet, and brewer's mash, left as a residue from millet
beer and formerly discarded as useless, furnishes an excellent source
of protein.
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While rabbits must have clean quiet
quarters and special care in order to thrive, their upkeep is not difficult
and requires no great amount of time. People who work during the day can
easily tend to them in mornings and evenings. Hutches are simple to construct
from locally available materials.
In Ghana, the wild native "rabbit"
has always been highly prized by villagers, though these days it is very
difficult to find. Any backyard breed which managed to gnaw through its
cage would soon find its way into a stewpot!
Besides food, other uses of rabbit
might also be of economic benefit to developing countries. Rabbit fur
is a main ingredient of felt, and pelts can be used to make hats and coats.
The brain is used in making a blood-clotting agent widely used in hospitals.
Fine rabbit leather, or vellum, has the ideal tension and quality required
for tiny drive belts used in tape recorders and other delicate machines.
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The originator and director of Ghana's
National Rabbit Project is Newlove Mamattah, a former adult educator who
has had a consuming interest in rabbit breeding for more than 38 years.
Mamattah's work, which began in his own backyard, has attracted considerable
international attention. Currently, he is general secretary for developing
countries of the World Rabbit Science Association.
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Back in 1972, Mamattah was able
to obtain a modest grant of about $140,000 from the government's National
Redemption Council. This enabled him to establish "Rabbit for
Food for the Millions" on a 32-hectare farm at Kwabenya, some
24 kilometers outside of Accra, with an initial stock of 80 breeding
animals. At the end of 1977, the nation's first national rabbit census
counted 13,948 rabbits owned by registered breeders throughout the
country. |
Since the wild local rabbit is a
small animal, weighing approximately two pounds, the development of hybrids
yielding more meat, but hardy enough to do well in Ghana's varying climactic
conditions, has been a prime objective. The Swiss government provided
120 rabbits to get Mamattah's project under way, and other exotic breeds
have come from Australia, Belgium, the Netherlands, New Zealand, and the
United States. Breeding is scientifically controlled, and the ear of each
rabbit is stamped with a serial number documenting its parentage.
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Technoserve, a private, nonprofit
American foundation that helps small businesses get started, was enlisted
to make the project a smooth-running operation.
Though Mamattah's project continued
to generate interest, Ghana's Ministry of Agriculture did not give it
any support until Joseph Ascroft, a Malawi national on leave from his
post as professor of communications in the School of Journalism at the
University of Iowa, arrived on the scene. In 1974, Ascroft came to Ghana
as project manager of a multimedia "information Support Unit"
and the United Nations Development Programme (UNDP) and the UN Food and
Agriculture Organization (FAO), helped set up within the Ministry of Agriculture.
One of the first duties was to find projects in need of communications
support so that he might apply various techniques, training Ghanaian communications
workers in the process. Believing in Mamattah and his rabbits, Ascroft
persuaded the ministry to "let him make all his mistakes" on
the endeavour before tackling the projects to which they were committed.
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A comprehensive booklet on breeding
rabbits was Ascroft's first production. This was sent out to extension agents
and provoked a good response. "But we realized we could not go very
far without the ministry's support, he says. A scheme was devised to persuade
officials to back Mamattah. A reception was to be held to honor a retiring
commissioner of agriculture and welcome his successor. Catering being among
the responsibilities of the Information Support Unit, Ascroft asked Newlove
Mamattah - as proficient in cooking rabbits as he is in breeding them -
to prepare some rabbit dishes, camouflaged to look like breast of chicken.
The event was timed for 6:00 p.m. so that guests would have an appetite.
Attractive young ladies were recruited to pass the food around.
"They ate the stuff," says
Ascroft. "They thought it was chicken. They wondered to what expense
I'd gone to buy only chicken breasts." When the truth was revealed
at the end of the party, the new commissioner was very impressed. "Excellent!"
he exclaimed. "Is this one of my things?" "Yes, this is
one of the big campaigns," came the reply. "Suddenly all the
reservations against rabbit meat disappeared," says Ascroft.
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Since then the publicity campaign
has been in full swing and the project has grown by leaps and bounds.
Posters, all done by local artists, generated widespread interest.
The large Kingsway supermarket in Accra agreed to sell rabbit on
an experimental basis and its entire stock vanished within an hour.
Schools included rabbit breeding in their curricula and provided
students with lunches containing the only meat they had had for
weeks. A two-minute television spot provided for the project in
England dominated Ghana's airwaves for three months. In Accra, 160
people showed up to form a national rabbit breeder's association,
many travelling from distant regions at their own expense. Competitions
were held to choose a "Rabiteer of the Year."
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At the present time, the call for breeding
stock is enormous. Hybrids are sold to farmers only after they have attended
a three-day comprehensive course in rabbit breeding and care and following
an inspection of their premises. With its limited resources, the National
Rabbit Project is unable to keep pace with demand.
"With chickens you're always
working backwards," says Ascroft. "In one typical case, only
49 chickens remained out of 100 day-old chicks after three months. With
rabbits the opposite happens - 50 rabbits had multiplied to 120 over the
same period. So we've forgotten all about chickens."
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N.B. The author
had the good fortune to have visited the NRP on several occasions.
In 1983, I first met Mr. Mamattah, who was by then retired as NRP
director (photo). Conservative estimates indicate that over 37,000
Ghanaians directly benefited from the NRP through training and/or
provision of breeding stock. Sadly, the National Rabbit Project was
closed several years ago. Nonetheless, for many years it also served
as a role model to other developing countries in terms of government's
role and duty in feeding its people. |
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References on the National
Rabbit Project:
Anonymous. 1979.
Ghana's rabbit project. Africa Report, January-February 1978, pp. 47-48.
Lukefahr, S.D. 2000. The National Rabbit Project population of
Ghana: a genetic case study. In: Workshop on Developing Breeding Strategies
for Lower Input Animal Production Environments, September 22-25, 1999.
Food and Agriculture Organization (FAO) of the United Nations, Rome. ICAR
Tech. Series No. 3:307-318.
Lukefahr, S.D., J.K.A. Atakora, and E.M. Opoku. 1992. Heritability
of 90-day body weight in domestic rabbits from tropical Ghana, West Africa.
J. Hered. 83:105-108.
Mamattah, N. 1978. Sociological aspects of introducing rabbits
into farm practices. In: Workshop on Rabbit Husbandry in Africa, December
16-21, 1978. International Foundation for Science (IFS), Stockholm. pp.
93-99.
Opoku, E.M., and S.D. Lukefahr. 1990. Rabbit production and development
in Ghana: The National Rabbit Project experience. J. Appl. Rabbit Res.
13:189-192.
Owen, J.E. 1981. Rabbit meat for the developing countries. Wld.
Anim. Rev. 39:2-11.
Owen, J.E., D.J. Morgan, and J. Barlow. 1977. The rabbit as a producer
of meat and skins in developing countries. Rep. Trop. Prods. Inst., G108,
V.
Technoserve. 1975. Project Study: National Rabbit Project - A Rabbit
Production Enterprise. Project Reference No. 3/12/0115. August 1975, pp.
1-57.
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